PORSCHE DRIVING CENTER

Celebrating the Culture of Driving

The first Porsche Driving Center (PDC) in Asia, and Porsche’s first new driving center in 20 years, is located at Lihpao Racing Park, the only FIA (Fédération Internationale de l’Automobile) Grade 2 certified racetrack in Taiwan, 20 minutes from Taichung City. Distinctively different from the global brand aesthetic of their sales centers, the PDC design concept embodies Porsche’s unique blend of racing heritage, engineering excellence, and emotional connection with Porsche enthusiasts worldwide.

The program includes show car displays, a pre-track briefing room, a driving-simulator area, a central meeting lounge, several conversation pits, and a buffet kitchen and cafe. A unique color and material palette was developed specifically for this project, featuring customizations, vintage racing posters, historic liveries or graphics from storied race cars, artifacts and literature from Porsche communities worldwide, and floor paints for marking actual raceways. PDC is a place for interaction and experience, a homecoming for die-hard Porsche fans, and an initiation of the Porsche passion and lifestyle for newcomers. It brings them together through storytelling and interactive experiences.

In the main lounge, conversation pits are delineated using vintage racing posters as room boundaries. Positioned over the seating arrangements as ceiling and wall decor, they become talking points for Porsche fans, racing buffs, and collectors alike, while also functioning as acoustic baffles for the large open spaces. The furniture is kept in monotone shades to highlight the vintage treasures. Next to the lounge is a small branded accessories shop made from recycled wood fibers. The reception is adapted from stainless steel workstations used in semiconductor manufacturing, a nod to the PDC’s location in Taiwan. In the pre-track briefing room, each chair is color-matched to a specific Porsche shade, showcasing the diversity and individuality of the brand’s color options over its 75-year history and nodding to the “paint-to-sample” choices available for any new Porsche vehicle. Through a unique collaboration with Kvadrat, great efforts were made to match existing upholstery fabric colors to the Porsche color archives, from which 40 colors were selected. Each chair displays a fabric label that reads “color inspired by” alongside the color’s name, such as Amaranth Purple or Conda Green. On the wall next to the chairs is a track map with magnetic miniature Porsches for driving instructions.

Outside the briefing room is the collector’s car exhibition area, highlighted with a light funnel. From here, a darker zone is dedicated to driving simulators where visitors can virtually familiarize themselves with the race track, leading to the library corner. Along the way, bespoke Lego race car models crafted by an enthusiast capture the eye, directing it to a wall of artworks, posters, and books curated from Porsche archives and owner communities worldwide. A work table allows owners to discuss specific tuning and calibration details with engineers, with references easily accessible from the library.

Iconic historic racing liveries used on legendary Porsche race cars, such as the red, blue, and white Martini livery, the purple and green Psychedelic livery, and the blue and orange Gulf livery, are hidden as “Easter Eggs” throughout the space. These serve as discoveries for those in the know or as conversation starters for those new to Porsche. These distinctive color combinations have become an integral part of Porsche’s racing heritage and brand identity over the decades. The design concept underscores their cultural significance, transforming them into shimmering mirages of historic Porsche liveries with industrial glass beads commonly used in aquariums. The most iconic livery, the Pink Pig, immerses visitors in a stunning pink stairwell leading to the paddocks and onto the race track.